About Me
Let's Grow Together
Hi, I’m Kelsey Newnham — a 27-year-old sales and marketing professional with a passion for helping businesses unlock the full potential of their data. Whether it’s refining a customer journey, optimizing a campaign, or telling a story with data that actually makes sense, I love connecting the dots between strategy, creativity, and measurable results.
I’m constantly curious and thrive on learning. A big part of my growth so far has come from asking the so-called “stupid questions” — the kind that often lead to smarter solutions and better outcomes. I’m proud of what I’ve accomplished so far, but I’m even more excited about what’s next.
I’m looking for new opportunities that push me creatively and strategically — chances to collaborate with great teams, take on challenges, and keep leveling up.
At work, I bring energy, adaptability, and a healthy dose of fun to everything I do. If you’re looking for someone who’s driven, curious, and always up for a challenge, we should talk.
Software Experience
Work Experience
Drove sales growth by developing and executing go-to-market strategies for new and existing beverage products. Led cross-functional marketing initiatives—including social media campaigns, pricing strategies, LCBO retail programs, in-store sampling, and event activations—to increase product visibility and drive sell-through. Acted as project manager for innovation pipelines, ensuring timely launches and LCBO compliance across packaging and labeling. Directly supported revenue objectives through promotional planning and sales enablement. See LinkedIn for full list of responsibilities.
Owned end-to-end marketing strategy to drive vehicle sales across Oxford Dodge, Maserati of London, and Alfa Romeo of London. Spearheaded multi-channel campaigns, in-person events, and promotional launches to generate qualified leads and support sales conversion. Partnered closely with sales teams to align on pricing strategies, customer insights, and CRM optimization. Managed a $1.5M annual marketing budget to maximize ROI and dealership visibility. Delivered measurable impact through data-driven initiatives that increased showroom traffic and supported monthly sales targets. See LinkedIn for full list of responsibilities.
Developed and executed full-funnel marketing strategies to support client acquisition and revenue growth across businesses of all sizes. Delivered campaign performance reports, optimized account performance, and presented strategic proposals to drive upsell opportunities and client retention. Acted as a key partner to the sales team—educating reps on digital solutions to accelerate deal cycles and improve close rates. Focused on KPIs that demonstrated marketing’s direct contribution to revenue and client success. See LinkedIn for full list of responsibilities.
Internship during second last semester of digital marketing program. Learned the role of a media strategist and how a digital marketing agency operates. Built out capabilities decks, client reports, assisted on sales calls and took advantage of the learning resources available to employees.
Job tasks included ensuring member satisfaction with the facilities, touring new prospective clients and selling memberships. Other daily activities included signing members into fitness classes, general customer service, cleaning and working the shake bar. This company provided me with many training opportunities that helped me with client facing roles.
My Portfolio
Side Launch Brewing Co.
Oxford DCJR
Bangarang Hard Seltzers
Maserati of London
Shake Lager
Alfa Romeo of London
References
“As a Media Strategist, Kelsey was great with clients and always found unique solutions to their problems. A pleasure to work with.”
“Kelsey was a great addition to the Bennett family! He helped build the infrastructure of our online business which we are still using today.”
“Kelsey has terrific energy and was a great addition to our team. He was always willing to take on new things and could handle a lot of work streams and implemented new and improved processes.”
Education
Honours Bachelor of Commerce (Digital Marketing)
Fanshawe College
2018 – 2021
Management and Organizational Studies (1 Year)
Kings University College
2017 – 2018
Diploma - Liberal Arts and Sciences, General Studies
Fanshawe College
2015 – 2017